Commitment to NPCI Security
Controls on SIM & Device Binding
Controls on SIM & Device Binding
The following document outlines the terms of use of Sense. Before using any of
Sense's services, you are required to read, understand and agree to these terms.
Sense's services, you are required to read, understand and agree to these terms.
Table of contents
Introduction
Categories of Information that we collect
Purpose for which the Information is collected
Consent
Sharing and Transfer of Information
Cookies
Third Party Service Providers
Disclosure to acquirers
Control over your Personal Information
Storage of Personal Information
Protection of Information
Minor
Consent of Data Subjects
Opt-out
Conflict
Contact Us
When designers own the entire journey, something remarkable happens: the artificial divide between “beautiful design” and “high-converting landing page” disappears. Instead, you create experiences that use visual psychology, interaction design, and strategic thinking to guide users naturally toward conversion. Here's how to make this powerful shift in your own design practice.
1. Build layouts that encourage users to take action
As a designer, it's natural to get excited about new UX possibilities. But sometimes trendy visual features come at the expense of conversions. Just look at the rise and demise of sliders, which try to squeeze more information above the fold but fail to actually engage users.
That's why the first rule of conversion-centered design (CCD) is to include only what's helpful for the user's path to conversion. And to do that, you need to talk to users.
Start by mapping the user's journey through your page
Whether you actually interview users or simply study heat maps and click paths, the goal is the same: to understand what your target audience needs. What are their pain points? What information do they need first? What objections might they have? What action do you want them to take?
Once you've answered those questions, address them in a logical sequence:
- Begin with a clear value proposition
- Offer social proof like case studies
- Address potential objections proactively
- Create a logical path to your call-to-action (CTA)
- Eliminate distractions that pull focus from conversion goals
Each section should build on the last, moving users closer to conversion with every scroll.
Once you've answered those questions, address them in a logical sequence:
- Begin with a clear value proposition
- Offer social proof like case studies
- Address potential objections proactively
- Create a logical path to your call-to-action (CTA)
- Eliminate distractions that pull focus from conversion goals
Each section should build on the last, moving users closer to conversion with every scroll.